Remote Digital, GenAI, & SEO Marketing Lead Job in Philadelphia, PA Blue Mountain

Who you are

• 3+ years of experience in digital marketing with a proven track record of driving growth
• Strong understanding of digital marketing tools including Google Analytics SEO/SEM social media management tools and email marketing software
• Experience with Generative AI technologies
• Excellent analytical organizational and project management skills
• Strong communication and collaboration abilities with a creative and strategic mindset

What the job involves

• Develop and execute comprehensive digital marketing strategies aligned with business objectives
• Oversee content marketing SEO/SEM email marketing social media and paid advertising campaigns
• Monitor and analyze marketing campaigns to optimize ROI
• Manage the creation and distribution of high-quality content across digital channels
• Lead SEO/SEM efforts to improve search rankings and drive traffic to the website
• Develop social media strategies to increase brand awareness and engagement
• Design and implement email marketing campaigns to nurture leads and drive conversions
• Develop and implement a Gen AI strategy to enhance marketing focusing on automation personalization and lead generation