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Max Accelerate Technology Group logoMax Accelerate Technology Group

Digital Lead Generation Manager

Skills
Software As A ServiceConversion TrackingData AnalyticsEasily AdaptableEnhanced Data Rates For GSM EvolutionLanding PagesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in lead generation digital marketing or demand generation
  • Proven experience in the technology sector such as CRM Salesforce SaaS or similar
  • Strong knowledge of Salesforce CRM AI-driven lead gen tools and marketing automation
  • Hands-on experience with Google AdWords LinkedIn advertising and SEO optimisation
  • Expertise in data-driven marketing campaign tracking and conversion optimisation
  • Strong understanding of B2B sales funnels and outbound/inbound lead generation

Nice to have

  • Strategic thinker
  • Data-driven mindset
  • Proactive
  • Hands-on approach
  • Project management skills
  • Communication skills
  • Stakeholder management skills

Day to day

  • Build and implement a scalable digital lead generation engine from the ground up across multiple territories
  • Design and run multi-channel campaigns using SEO paid advertising LinkedIn and AI-powered prospecting tools
  • Develop Salesforce-based lead management and marketing automation workflows to improve outreach conversion tracking and ROI
  • Analyse campaign performance funnel behaviour and customer data to continuously refine targeting scoring and acquisition strategy
  • Collaborate closely with sales content and design teams to align lead generation activity with revenue goals and ABM plans