Digital Lead Generation Manager

Skills
Software As A ServiceConversion TrackingData AnalyticsEasily AdaptableEnhanced Data Rates For GSM EvolutionLanding PagesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience in lead generation digital marketing or demand generation
  • Proven experience in the technology industry including CRM Salesforce SaaS or similar
  • Strong knowledge of Salesforce CRM AI-driven lead gen tools and marketing automation
  • Hands-on experience in Google AdWords LinkedIn advertising and SEO optimization
  • Expertise in data-driven marketing campaign tracking and conversion optimization
  • Strong understanding of B2B sales funnels and outbound and inbound lead generation

Nice to have

  • Strategic thinker
  • Data-driven mindset
  • Proactive
  • Hands-on
  • Excellent project management
  • Strong communication

Day to day

  • Build and implement a scalable digital lead generation engine across multiple territories
  • Design and run multi-channel campaigns using SEO paid ads LinkedIn and AI-powered prospecting tools
  • Develop Salesforce-based CRM and marketing automation workflows to track leads improve conversion and support revenue growth
  • Analyze campaign performance lead scoring and funnel data to continuously optimize outreach and ROI