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Digital Marketing Analyst
Skills
A/B TestingAnalytical SkillsAttention To DetailKey Performance IndicatorsMarketing AnalyticsPerformance MetricsPredictive Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree
- 1-2 years of relevant experience
- Attention to detail with a strong capacity for problem-solving
- Proven self-starter with the ability to juggle priorities and manage expectations
- Strong analytical background
- Previous experience working in client services
- Effective communicator in highlighting data insights and presenting data-driven results
- Expert in PowerPoint and Excel utilizing formulas, pivot tables, and macros
- Knowledge of Tableau, Google Analytics, and other BI platforms a plus
- Great time management and prioritization skills
Nice to have
- Strong communication skills
- Experience with BI platforms
- Experience in client services
Day to day
- Conducting A/B tests to optimize marketing efforts and improve conversion rates
- Utilizing marketing analytics to track and report on key performance indicators and other performance metrics
- Developing and presenting detailed reports with insights and recommendations based on data analysis