Digital Marketing & Communications Lead
Skills
Content Management SystemsCustomer Relationship ManagementDatabasesManagementMarketing AnalyticsSalesSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's or master's degree in a relevant field
- Strong leadership and track record selling SaaS or sales experience
- Experience in business development account management or sales
- Ability to create deliver and analyse social media campaigns
- Track analyse and report on digital marketing KPIs
- Experience with WordPress CMS Canva Google Analytics and digital tools
- Experience with marketing automation platforms including Account Engagement
- Ability to develop and execute effective SEO strategies
- Ability to produce digital assets including graphics photography video and presentations
- Proactively seek new sales opportunities and manage customer relationships
Nice to have
- Leadership
- Commercial awareness
- Creative thinking
- Analytical mindset
- Customer focused
- Presentation skills
Day to day
- Manage digital activities and communications to drive MedBoard's SaaS growth
- Create deliver and analyse social media campaigns and visually appealing graphics
- Maintain the corporate WordPress website while improving SEO and organic traffic
- Design digital marketing campaigns using marketing automation and report on KPIs
- Support business development through customer meetings presentations and relationship management