Digital Marketing and Content Manager
Skills
Content MarketingDigital MarketingMarketing Campaign ManagementMarketing MaterialsMarketing ProgramsSearch Engine OptimizationWeb Content Writing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience as a marketing manager in a regulated industry for SaaS products or in IT Software Technology
- Proven ability to develop and execute effective and measurable Digital Marketing programs
- Familiar with Digital Marketing best practices and tools
- Tech savvy and skilled in using market standard tools for research outreach and new business prospecting
- Strong communication skills with excellent verbal and written communication
- Strong listening fast learning and adaptability
- Degree Level education preferred
Nice to have
- Humour
- Tech savvy
- Strong communicator
Day to day
- Define the marketing strategy and plan execution for key initiatives including Digital and Content Marketing
- Develop brand messaging and ensure consistency across all channels
- Execute day-to-day activities for paid ads SEO campaigns etc. with the goal to increase organic traffic and boost conversions
- Optimize the website content and other marketing means for SEO
- Monitor marketing activities' performance using analytics tools and adjust strategies based on data-driven insights
