Digital Marketing and Content Manager

Skills
Content MarketingDigital MarketingMarketing Campaign ManagementMarketing MaterialsMarketing ProgramsSearch Engine OptimizationWeb Content Writing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3+ years of experience as a marketing manager in a regulated industry for SaaS products or in IT Software Technology
  • Proven ability to develop and execute effective and measurable Digital Marketing programs
  • Familiar with Digital Marketing best practices and tools
  • Tech savvy and skilled in using market standard tools for research outreach and new business prospecting
  • Strong communication skills with excellent verbal and written communication
  • Strong listening fast learning and adaptability
  • Degree Level education preferred

Nice to have

  • Humour
  • Tech savvy
  • Strong communicator

Day to day

  • Define the marketing strategy and plan execution for key initiatives including Digital and Content Marketing
  • Develop brand messaging and ensure consistency across all channels
  • Execute day-to-day activities for paid ads SEO campaigns etc. with the goal to increase organic traffic and boost conversions
  • Optimize the website content and other marketing means for SEO
  • Monitor marketing activities' performance using analytics tools and adjust strategies based on data-driven insights