Digital Marketing Associate Manager
Skills
Attention To DetailCertified Public AccountingCost Per LeadKey MetricsKeyword ResearchLTVLooker
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Manage campaign set-up activation and intra-day optimizations on Meta
- Report on day-to-day channel performance to ensure efficient spending
- Develop and execute experiments and A/B tests for targeting creative copy and landing page strategies
- Analyze trends and audience data to identify optimal ad placements
- Oversee creative trafficking and timely delivery of assets
- Implement strategies to drive revenue growth and customer acquisition through Affiliate channels
- Analyze program performance and report on influencer campaigns
- Determine appropriate partner mix commission structure incentives and promotions for strong partner relationships
- Plan launch and optimize paid search campaigns across Google and Bing platforms
- Monitor and analyze campaign performance providing regular reports and data-driven recommendations for optimization
- Conduct keyword research create compelling ad copy and optimize bidding strategies
- Work with Google and Microsoft account managers to achieve performance goals