Digital Marketing Consultant
Skills
AdoptionContinuous ImprovementCustomer SuccessData AnalyticsDigital StrategyInterest RatesManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in marketing Business Communications or related field
- 3+ years in account management client success or performance consulting
- Experience advising clients on digital marketing across multiple channels
- Strong working knowledge of SEO Paid Search Paid Social Programmatic Display local GBP analytics and tracking
- Deeper expertise in at least one digital marketing discipline
- Proficiency with Google Ads Meta Ads Microsoft Ads Google Analytics Google Data Studio Google Search Console Google Business Profile Excel Power BI Moz SEMrush or similar tools
- Ability to analyze KPIs and convert them into recommendations
- Exceptional communication presentation and stakeholder management skills
- Highly organized detail-oriented and self-motivated
Nice to have
- Customer-focused
- Analytical
- Commercially minded
- Digitally fluent
- Strategic
- Organized
Day to day
- Advise franchise and multi-location clients on digital marketing strategy across SEO paid media local search and analytics.
- Analyze campaign performance and translate metrics into actionable recommendations that improve ROI and growth.
- Build trusted client relationships identify expansion opportunities and partner with internal specialists to execute effective marketing plans.
- Provide training and education to franchisee personnel on product features best practices and new capabilities.