Digital Marketing Executive

Skills
Digital MarketingGoogle AdsGoogle AnalyticsGoogle Search ConsoleKeyword ResearchLinkedin AdvertisingPay Per Click
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-4 years of experience in digital marketing
  • Proven experience in managing Google paid ads and LinkedIn paid ads campaigns
  • Proficiency in Canva for content creation and design
  • Experience with email marketing platforms and campaign management
  • Familiarity with account-based marketing (ABM) strategies and execution
  • Experience with HubSpot or similar marketing automation tools
  • Experience in Google AdWords Google Search Console and Google Analytics
  • Excellent analytical skills and ability to interpret data to drive decisions
  • Strong communication and collaboration skills
  • Detail-oriented with the ability to manage multiple projects simultaneously

Day to day

  • Manage and optimise Google LinkedIn and Meta paid ads campaigns
  • Create manage and optimise email marketing campaigns
  • Assist in the development and execution of digital campaigns for account-based marketing
  • Plan and deliver organic social media content using Canva
  • Design and manage landing pages to support marketing campaigns
  • Use HubSpot for marketing automation lead management and reporting
  • Monitor analyse and report on the performance of digital marketing campaigns
  • Support the Marketing Manager in a wide range of general marketing tasks including event management and market research