Digital Marketing Manager
Skills
Corporate Website ManagementDigital MarketingDigital StrategyMarketing StrategyOnline MarketingPaid Media AdvertisingPay Per Click
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in a hands-on Digital Marketing role
- Managed geotargeted, highly segmented local advertising campaigns
- Experience of managing website functionality and development
- Strong analytical and reporting skills using Google Analytics, Google Tag Manager, Facebook Meta, Hotjar
- Ability to create insights from data to influence digital strategy
- Hands-on experience
- Creative thinking for A/B testing and unique methods
- Team player with attention to detail and stakeholder communication
- In-platform experience
- Familiarity with HubSpot (advantageous)
- Telecoms experience (useful)
Nice to have
- Creative thinker
- Analytical mindset
- Team player
- Attention to detail
Day to day
- Revolutionise the Digital Marketing Strategy and drive highly segmented, localised digital marketing campaigns
- Identify target audiences and manage personalised digital marketing campaigns on Google, Facebook and other online platforms
- Set up and monitor digital campaigns using a ‘test and learn’ approach, making crucial amendments for optimum performance
- Define and implement the SEO strategy to optimise keyword search
- Conduct keyword research and competitor analysis, keeping up to date with market trends and digital tools
- Manage website functionality, creating new content and landing pages
- Maximise brand awareness using geotargeting techniques and drive traffic to our website
- Report on digital marketing performance to identify key drivers of website traffic
- Evaluate website performance and retarget users
- Identify and manage relationships with affiliate partners
Hiring process
- Send an up-to-date CV to: Paul Blunt at Connect Fibre paul.blunt@connectfibre.co.uk
- Applications will remain strictly confidential