Remote Digital Marketing Manager Job in United States indie.io

Who you are

• Manage end-to-end campaign lifecycles, from planning to execution, monitoring, and optimization
• Develop and implement audience segmentation strategies to maximize reach & effectiveness of campaigns
• Routinely test and optimize ad creatives and landing pages to improve campaign performance
• Track and analyze KPIs including CPA, ROAS/ROI, and CLV
• 3+ years of experience within performance marketing, ideally within the gaming industry or similar entertainment vertical
• Proficient using digital advertising platforms (Google/YouTube, Meta, TikTok, reddit, and beyond)
• Strong understanding of analytics/attribution tools (Google Analytics, SEMRush, Firebase, Hubspot, Sprout Social, or similar)
• Self-manage multiple projects simultaneously
• Procure materials in a timely manner from multiple internal stakeholders

Desirables

• Passionate about video games
• Curious
• Stay up-to-date with industry trends

What the job involves

• In this newly created role, the Digital Marketing Manager will be responsible for developing, implementing, and managing performance-driven marketing campaigns across various digital channels.
• You will focus on promoting a diverse portfolio of indie games from our catalog, driving player acquisition, engagement, and retention through strategic advertising and promotional efforts.
• A normal day-to-day will include market research, campaign optimization, and data analysis to ensure that each campaign achieves its marketing objectives and maximizes ROI.
• Occasionally, this role may additionally encompass non-traditional marketing verticals (including events) as well as lead generation efforts for the indie.io brand.