How Remoteville checks and expires listings
Digital Marketing Manager
Skills
E-CommerceContent StrategyDigital StrategyKeyword ResearchMarketing StrategyOnline MarketingSocial Media Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Manage end-to-end campaign lifecycles, from planning to execution, monitoring, and optimization
- Develop and implement audience segmentation strategies to maximize reach & effectiveness of campaigns
- Routinely test and optimize ad creatives and landing pages to improve campaign performance
- Track and analyze KPIs including CPA, ROAS/ROI, and CLV
- 3+ years of experience within performance marketing, ideally within the gaming industry or similar entertainment vertical
- Proficient using digital advertising platforms (Google/YouTube, Meta, TikTok, reddit, and beyond)
- Strong understanding of analytics/attribution tools (Google Analytics, SEMRush, Firebase, Hubspot, Sprout Social, or similar)
- Self-manage multiple projects simultaneously
- Procure materials in a timely manner from multiple internal stakeholders
Nice to have
- Passionate about video games
- Curious
- Stay up-to-date with industry trends
Day to day
- In this newly created role, the Digital Marketing Manager will be responsible for developing, implementing, and managing performance-driven marketing campaigns across various digital channels.
- You will focus on promoting a diverse portfolio of indie games from our catalog, driving player acquisition, engagement, and retention through strategic advertising and promotional efforts.
- A normal day-to-day will include market research, campaign optimization, and data analysis to ensure that each campaign achieves its marketing objectives and maximizes ROI.
- Occasionally, this role may additionally encompass non-traditional marketing verticals (including events) as well as lead generation efforts for the indie.io brand.