Digital Marketing Manager
Skills
Software As A ServiceBeatsBriefingConversion TrackingData AnalyticsFoundationsManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands-on experience personally running digital marketing channels
- Three or more years in B2B digital marketing
- Strong fluency in GA4 and the Google stack
- Proven ability to run Google Ads and paid digital campaigns
- Experience growing SEO performance
- Experience with marketing automation or email programmes
- Ability to manage agencies and freelancers
- Strong editing and writing skills
- Understanding of SEO and AI discoverability
- Ability to work independently as sole marketer
- Experience marketing SaaS or technology to professional services buyers is an advantage
- Ability to handle marketing data in line with UK GDPR
Nice to have
- Hands-on operator
- Strong editor
- Analytical
- Self-directed
- Commercially minded
- Detail-focused
- Collaborative
- Accountable
Day to day
- Own the marketing function end to end as the first dedicated marketing hire, running channels hands-on across paid search SEO AEO LinkedIn email website campaigns events and product communications
- Edit sharpen and adapt in-house drafts for each channel ensuring content is clear on-brand and distributed consistently to the right audiences
- Manage agencies and freelancers for specialist work while monitoring performance budgets tracking and marketing data to improve conversion pipeline and discoverability
- Build and optimise marketing automation nurture journeys conversion-rate experiments and compliance-led tracking so the function becomes measured scalable and self-sufficient
Hiring process
- Apply online at https://www.intouch.cloud/join-us