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Digital Marketing Manager
Skills
Brand BuildingData AnalyticsDigital StrategyInfluencer MarketingInstagramManagementNegotiation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4 to 6 years of digital marketing or social media experience in CPG or food and beverage
- Proven track record managing multi-brand or multi-product social accounts with distinct voices
- Hands-on experience running paid social campaigns with budget accountability
- Experience with retailer media platforms such as Instacart Ads Criteo or retail-specific DSPs
- Strong copywriting instincts and the ability to write in multiple brand voices
- Proficiency in social analytics tools such as Sprout Social Later Dash Hudson or native analytics
- Highly organized with the ability to manage multiple content calendars and campaigns simultaneously
- Comfortable using AI and LLM tools as part of the marketing workflow
Nice to have
- Culturally fluent
- Highly organized
- Proactive
- Creative
- Strategic
Day to day
- Own digital presence across three distinct beverage brands with tailored voices and audiences
- Develop and manage platform-native content across social channels while briefing creative and maintaining brand consistency
- Plan paid social, retailer media, influencer, and creator programs while analyzing performance and optimizing campaigns
Hiring process
- Send your resume
- Send a brief note on why this role fits
- Include links to social accounts or campaigns you have worked on