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Digital Marketing Manager

Skills
A/B TestingB2B MarketingBehavioral EconomicsBusiness-To-BusinessContent ManagementDigital MarketingMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in marketing
  • 3+ years of high-tech B2B Marketing, experience in SaaS, working on a fast-paced, high-performing team
  • Experience with Web content management and A/B Testing
  • Proven success in SEO tactics
  • Advanced data analysis and reporting
  • Exceptional critical thinking and problem-solving abilities
  • Superior project management and organization skills to execute complex campaigns, while also managing and motivating internal stakeholders to timelines
  • Relationship, collaboration, and communication skills
  • Experience with Salesforce, Pardot, Google Analytics, Fullstory, AB Tasty, Brightedge, Screaming Frog, or SEMrush a plus

Day to day

  • The Digital Marketing Manager will work both individually and collaboratively to optimize our digital channels and campaigns, including identifying, designing, implementing, measuring and analyzing performance of data-driven strategy.
  • You will have demand generation goals that support annual revenue targets.
  • You will strategize, refine, scale, and further develop a world-class demand generation program.