RRemoteville

How Remoteville checks and expires listings

Mercer Advisors logoMercer Advisors

Digital Marketing Manager

Skills
Ad ServingDigital ContentDigital MarketingDriving TrafficExecutive VisibilityKeyword ResearchQualitative Research
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years of experience in digital marketing, SEO, and/or website management
  • Familiarity with the wealth management industry
  • Proficiency in analyzing website analytics and data to inform decisions
  • Ability to extract and understand the needs, preference and behaviors of website visitors
  • Proficient in technical, analytical and creative SEO skills
  • Experience using SEO tools such as spyfu.com, ahrefs.com, Google Trends
  • Understanding of CMS stacks and technology, including WordPress, WPEngine, web servers, plug-ins.
  • Bachelor’s degree
  • Detail-oriented, with strong organizational and project management skills
  • Strong written and verbal communication, and interpersonal skills
  • Capacity to manage multiple tasks and prioritize deliverables
  • Ability to maintain a professional demeanor under all circumstances and possess executive presence with senior leaders

Day to day

  • Responsible for driving traffic, managing digital content, and uncovering user insights for the firm’s website, MercerAdvisors.com.
  • Collaborate with content creators to develop engaging content that meets user needs and adheres to SEO best practices.
  • Manage qualitative research sessions via UserTesting.com, report results, and recommend next steps.