RRemoteville
Mercer Advisors logoMercer Advisors

Digital Marketing Manager

Skills
Ad ServingDigital ContentDigital MarketingDriving TrafficExecutive VisibilityKeyword ResearchQualitative Research
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3-5 years of experience in digital marketing, SEO, and/or website management
  • Familiarity with the wealth management industry
  • Proficiency in analyzing website analytics and data to inform decisions
  • Ability to extract and understand the needs, preference and behaviors of website visitors
  • Proficient in technical, analytical and creative SEO skills
  • Experience using SEO tools such as spyfu.com, ahrefs.com, Google Trends
  • Understanding of CMS stacks and technology, including WordPress, WPEngine, web servers, plug-ins.
  • Bachelor’s degree
  • Detail-oriented, with strong organizational and project management skills
  • Strong written and verbal communication, and interpersonal skills
  • Capacity to manage multiple tasks and prioritize deliverables
  • Ability to maintain a professional demeanor under all circumstances and possess executive presence with senior leaders

Day to day

  • Responsible for driving traffic, managing digital content, and uncovering user insights for the firm’s website, MercerAdvisors.com.
  • Collaborate with content creators to develop engaging content that meets user needs and adheres to SEO best practices.
  • Manage qualitative research sessions via UserTesting.com, report results, and recommend next steps.