Digital Marketing Manager

Skills
Consumer GoodsCustomer ExperienceInfluencer MarketingInstagramMarketing SupportPoint Of Sale SystemsSales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing Digital Marketing Communications PR Business Administration Graphic Design or equivalent practical experience
  • Minimum 5 years' experience in Digital Marketing Social Media Management Brand Management and Website Management
  • Experience in FMCG marketing is preferred
  • Hands-on experience with Meta Business Suite Ads Manager Google Ads and Google Analytics
  • Proficiency in Canva Pro Adobe Creative Suite WordPress Odoo Website Module Mailchimp HubSpot and SEO tools
  • Experience directing photography video production and video editing software
  • Experience with AI content creation tools is highly desirable

Nice to have

  • Strategic thinker
  • Brand guardian
  • Detail oriented
  • Analytical mindset
  • Creative communicator
  • Collaborative team player

Day to day

  • Develop and maintain brand standards that keep visual identity and messaging consistent across corporate and house brands
  • Manage regional social media pages end to end including content calendars influencer collaborations paid ads and reporting
  • Oversee website content SEO product catalogues and user experience while coordinating photography video shoots and testimonials
  • Support trade marketing and HR campaigns with promotional materials recruitment branding and in-store displays
  • Track performance and present monthly reports on growth traffic leads and ROI to senior management