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Digital Marketing Manager
Skills
Consumer GoodsCustomer ExperienceInfluencer MarketingInstagramMarketing SupportPoint Of Sale SystemsSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Digital Marketing Communications PR Business Administration Graphic Design or equivalent practical experience
- Minimum 5 years' experience in Digital Marketing Social Media Management Brand Management and Website Management
- Experience in FMCG marketing is preferred
- Hands-on experience with Meta Business Suite Ads Manager Google Ads and Google Analytics
- Proficiency in Canva Pro Adobe Creative Suite WordPress Odoo Website Module Mailchimp HubSpot and SEO tools
- Experience directing photography video production and video editing software
- Experience with AI content creation tools is highly desirable
Nice to have
- Strategic thinker
- Brand guardian
- Detail oriented
- Analytical mindset
- Creative communicator
- Collaborative team player
Day to day
- Develop and maintain brand standards that keep visual identity and messaging consistent across corporate and house brands
- Manage regional social media pages end to end including content calendars influencer collaborations paid ads and reporting
- Oversee website content SEO product catalogues and user experience while coordinating photography video shoots and testimonials
- Support trade marketing and HR campaigns with promotional materials recruitment branding and in-store displays
- Track performance and present monthly reports on growth traffic leads and ROI to senior management