Digital Marketing Manager
Skills
E-CommerceMobile ApplicationsCustomer AcquisitionCustomer Relationship ManagementDigital MarketingDigital StrategyEmail Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Digital marketing experience in the restaurant industry is a must
- Understanding of the franchise restaurant industry preferred
- 5+ years of experience in digital marketing CRM loyalty marketing email marketing or a related discipline
- Hands-on experience with CRM and loyalty platforms such as Punchh Olo Engage or similar preferred
- Proven experience managing agency relationships and digital marketing campaigns including paid search and paid social
- Strong analytical orientation and ability to translate campaign data into actionable recommendations
- Excellent project management communication and organizational skills
- Proven ability to manage multiple priorities and work independently in a fast-paced environment
- Proficient in Microsoft Word Excel Outlook PowerPoint Asana and Adobe Acrobat
- Bachelor’s degree in Marketing Business Communications or a related field required
Nice to have
- Digitally fluent
- Analytical mindset
- Organized
- Collaborative
- Independent
- Fast-paced
Day to day
- Own CRM and loyalty strategy for assigned restaurant brand(s) to strengthen customer relationships at scale.
- Plan and execute email SMS and automated journeys that drive acquisition engagement retention and frequency.
- Lead digital campaign coordination with brand marketing operations agency partners and technology teams to deliver measurable guest experiences.