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Digital Marketing Resource Trainer

Skills
Ad ServingCustomer ServiceDigital MarketingDigital ResourcesEmail MarketingLoan OfficersMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Regularly audit marketing tech stack metrics and seats.
  • Provide training and manage email marketing output.
  • Develop in-depth knowledge of company's products and services.
  • Conduct regular training calls for loan officers.
  • Gather and analyze metrics on technology usage.
  • Manage seats or licenses for marketing tools.
  • Ensure compliance with regulations.
  • Provide technical support and troubleshoot technology issues.
  • Monitor industry trends for emerging technologies.
  • Create and maintain training resources library.
  • Analyze performance of digital resources.
  • Partner with IT for tool integration.
  • Monitor competitor digital marketing strategies.
  • Ensure resources are user-friendly.
  • Offer guidance on data management best practices.

Nice to have

  • Strong customer service
  • Technical support skills
  • Analytical mindset

Day to day

  • You will manage and optimize company digital resources to support the sales team.
  • Communicate regularly with loan officers to understand their needs and audit marketing technology.
  • Provide training on Total Expert, Bomb Bomb, Sales Boomerang, and Mortgage Coach.