Digital Marketing Resource Trainer
Skills
Ad ServingCustomer ServiceDigital MarketingDigital ResourcesEmail MarketingLoan OfficersMarketing Strategy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Regularly audit marketing tech stack metrics and seats.
- Provide training and manage email marketing output.
- Develop in-depth knowledge of company's products and services.
- Conduct regular training calls for loan officers.
- Gather and analyze metrics on technology usage.
- Manage seats or licenses for marketing tools.
- Ensure compliance with regulations.
- Provide technical support and troubleshoot technology issues.
- Monitor industry trends for emerging technologies.
- Create and maintain training resources library.
- Analyze performance of digital resources.
- Partner with IT for tool integration.
- Monitor competitor digital marketing strategies.
- Ensure resources are user-friendly.
- Offer guidance on data management best practices.
Nice to have
- Strong customer service
- Technical support skills
- Analytical mindset
Day to day
- You will manage and optimize company digital resources to support the sales team.
- Communicate regularly with loan officers to understand their needs and audit marketing technology.
- Provide training on Total Expert, Bomb Bomb, Sales Boomerang, and Mortgage Coach.