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Digital Marketing Specialist
Skills
Adobe PhotoshopDesign ToolsDigital Marketing ChannelsInternational MarketingMarketing AnalyticsPlaysSales
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands on experience implementing managing and optimising digital marketing channels including social media email website and SEO
- Proficiency in presentation and visual design tools including PowerPoint Adobe Creative Suite Canva or equivalent
- Experience with CMS and website editing tools such as WordPress or equivalent
- Experience using CRM and email marketing platforms such as Salesforce HubSpot or similar
- Experience managing social media strategy particularly LinkedIn
- Strong content creation and copywriting skills with ability to adapt tone for different audiences and platforms
- University degree in Marketing Business Communications or a related field
- Experience in digital marketing content strategy and campaign execution ideally within a B2B environment
- Hands on experience with CRM and marketing platforms
Nice to have
- Innovative
- Analytical
- Collaborative
- Detail-oriented
- Brand-focused
- Proactive
Day to day
- Develop and execute a digital content strategy that keeps messaging consistent engaging and aligned with the brand across multiple channels
- Lead daily digital marketing operations across global markets while optimising campaigns to improve conversions and generate leads
- Create and manage LinkedIn strategy content calendars white papers case studies and executive profiles to strengthen brand presence
- Analyse campaign performance with data and analytics tools collaborate with Sales and produce high quality digital assets that support growth