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Digital Marketing Specialist
Skills
Adobe IllustratorAdobe PhotoshopBusinessBusiness-To-BusinessCampaignsDigital MarketingEmail Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Hands on experience managing digital marketing channels including social media email website and SEO
- Proficiency in presentation and visual design tools including PowerPoint Adobe Creative Suite and Canva or equivalent
- Experience with CMS and website editing such as Wordpress or equivalent
- Experience using CRM and email marketing platforms such as Salesforce HubSpot or similar
- Experience managing social media strategy particularly LinkedIn
- Strong content creation and copywriting skills with the ability to adapt tone for different audiences
- University degree in Marketing Business Communications or a related field
- Experience in digital marketing content strategy and campaign execution ideally in a B2B environment
Day to day
- Lead WSI’s digital content strategy and shape consistent messaging across internal and external channels.
- Manage daily digital marketing operations across global markets, optimising campaigns to improve conversions and generate leads.
- Create structured content calendars, develop LinkedIn strategy, and produce high quality digital assets that strengthen brand presence.