Digital Marketing Specialist

Day to day

• Develop and manage digital marketing campaigns across various channels such as social media email and PPC
• Oversee the performance of digital marketing campaigns and adjust strategies as needed
• Create engaging content for various digital platforms including websites blogs and social media
• Collaborate with the design team to ensure consistent branding across all digital content
• Optimize website and social media content for search engines
• Monitor and report on website analytics and campaign performance metrics
• Manage and grow our online presence on various social media platforms
• Engage with the audience and respond to queries in a timely manner
• Design and implement direct email marketing campaigns
• Analyze campaign performance and suggest improvements
• Work closely with other departments to ensure a cohesive marketing strategy
• Participate in brainstorming sessions and contribute innovative ideas