RRemoteville
Falcons Group logoFalcons Group

Digital Marketing Specialist

Skills
Content MarketingDigital MarketingFacebook AdsFacebook Ads ManagerInstrumental Application MonitoringMarketing Campaign ManagementMarketing Campaigns
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing Communications Business or related field required.
  • Minimum of 3 years experience in digital marketing with emphasis on campaign management content creation and social media management.
  • Proven track record of executing successful data-driven digital marketing strategies.
  • Strong understanding of digital marketing channels tools and best practices and proficiency in platforms like Google Ads and Facebook Ads Manager.
  • Excellent communication skills with the ability to create compelling content and interact effectively with both internal and external stakeholders.
  • Analytical and creative mindset with a commitment to making data-driven decisions.
  • Passionate about staying updated with industry trends and emerging technologies in digital marketing.

Nice to have

  • Google Ads
  • Facebook Ads Manager
  • Mailchimp
  • Hootsuite

Day to day

  • Spearhead digital marketing campaigns across various channels including social media email SEO PPC and content marketing.
  • Create captivating content for digital platforms such as websites social media newsletters and blogs ensuring brand consistency.
  • Expand and manage social media presence on platforms like Facebook Instagram Twitter LinkedIn and YouTube overseeing scheduling and engagement metrics.
  • Drive email marketing initiatives from segmentation to content creation scheduling and analyzing metrics to improve engagement and conversions.
  • Utilize digital analytics tools like Google Analytics and Facebook Insights to monitor campaign performance and generate actionable insights.