Digital Marketing Specialist
Skills
Software As A ServiceCTRContract Research OrganizationInstagramInterest RatesKeyword ResearchMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of digital marketing experience with paid advertising focus
- Hands-on experience with Facebook Instagram Google Ads and TikTok campaigns
- Strong understanding of CTR CPA ROAS and conversion rates
- Proficiency with Google Analytics Meta Ads Manager and Google Ads Manager
- Excellent organizational skills to manage multiple campaigns
- Bachelor's degree in Marketing Business or related field preferred
- Ability to work in fast-paced environments and adapt to changing priorities
- Strong attention to detail and data-driven mindset
Nice to have
- Highly organized
- Creative
- Analytical
- Collaborative
- Detail-oriented
- Adaptable
Day to day
- Plan and manage paid media campaigns across major digital platforms to drive awareness and leads
- Develop and test ad creatives audience targeting and campaign structures to improve ROI and conversion performance
- Monitor analyze and optimize campaign results daily while collaborating with creative content and product teams