Remote Digital Marketing Specialist Job in Boston, MA Hach

Who you are

• Bachelor’s degree required
• Experience in digital marketing for technical products
• Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)
• Ability to travel 20% of the time, domestic and international travel is required

Desirables

• Marketo Certification
• Interest in ocean and climate science

What the job involves

• The Digital Marketing Specialist executes the demand generation and growth marketing strategy, in partnership with other members of the Marketing team.
• This hands-on, dynamic role focuses on leveraging digital channels to drive qualified leads, communicate with customers to enhance awareness and consideration, and optimize digital tools and systems to foster growth.
• The role entails significant collaboration with the marketing team and involves managing and optimizing various digital marketing aspects such as web content, email campaigns, marketing automation, SEO, and paid search.

Application process

• Initial screening
• Technical interview
• HR interview