Digital Marketing Specialist
Skills
Ad ServingCross-Team CollaborationDigital MarketingDigital StrategyEmail MarketingMarketing AnalyticsMarketing Automation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree required
- Experience in digital marketing for technical products
- Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)
- Ability to travel 20% of the time, domestic and international travel is required
Nice to have
- Marketo Certification
- Interest in ocean and climate science
Day to day
- The Digital Marketing Specialist executes the demand generation and growth marketing strategy, in partnership with other members of the Marketing team.
- This hands-on, dynamic role focuses on leveraging digital channels to drive qualified leads, communicate with customers to enhance awareness and consideration, and optimize digital tools and systems to foster growth.
- The role entails significant collaboration with the marketing team and involves managing and optimizing various digital marketing aspects such as web content, email campaigns, marketing automation, SEO, and paid search.
Hiring process
- Initial screening
- Technical interview
- HR interview