Remote Digital Marketing Specialist Job in United States Hygiena

Who you are

• Bachelor’s Degree in Marketing, Advertising or related field or equivalent education and work experience required
• Minimum of 5 years of experience in B2B marketing
• Intermediate knowledge of Microsoft Office and Adobe Acrobat required
• Intermediate knowledge of CMS and HTML
• Intermediate knowledge of display networks
• Intermediate knowledge of CRM systems
• Intermediate knowledge of content distribution networks
• Intermediate knowledge of social media networks
• Intermediate knowledge of SEO
• Intermediate knowledge of buyer journey, personas and lead nurture process
• Intermediate knowledge of remarketing and conversion tracking
• Intermediate knowledge of Google Analytics and UTM codes
• Intermediate knowledge of Google Ads and LinkedIn Ads
• Intermediate knowledge of marketing automation
• Prior work experience in microbiology or life science industry a plus

What the job involves

• Collaborate with key stakeholders to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads
• Conduct competitor and customer analysis, and develop campaign briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend
• Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels
• Write copy for multiple platforms, construct emails and landing pages, ensuring alignment with the buyer's stage
• Conduct campaign analysis, prepare monthly reports, and ensure tracking mechanisms are accurate and operational