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Digital Marketing Specialist
Skills
Adobe AcrobatAdvertisingB2B MarketingBusiness-To-BusinessMarketing CampaignsMessaging ArchitectureMicrosoft Outlook
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s Degree in Marketing, Advertising or related field or equivalent education and work experience required
- Minimum of 5 years of experience in B2B marketing
- Intermediate knowledge of Microsoft Office and Adobe Acrobat required
- Intermediate knowledge of CMS and HTML
- Intermediate knowledge of display networks
- Intermediate knowledge of CRM systems
- Intermediate knowledge of content distribution networks
- Intermediate knowledge of social media networks
- Intermediate knowledge of SEO
- Intermediate knowledge of buyer journey, personas and lead nurture process
- Intermediate knowledge of remarketing and conversion tracking
- Intermediate knowledge of Google Analytics and UTM codes
- Intermediate knowledge of Google Ads and LinkedIn Ads
- Intermediate knowledge of marketing automation
- Prior work experience in microbiology or life science industry a plus
Day to day
- Collaborate with key stakeholders to plan, develop, execute and measure omnichannel digital marketing campaigns that drive marketing qualified leads
- Conduct competitor and customer analysis, and develop campaign briefs including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend
- Build, execute and optimize digital marketing campaigns by leveraging CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channels
- Write copy for multiple platforms, construct emails and landing pages, ensuring alignment with the buyer's stage
- Conduct campaign analysis, prepare monthly reports, and ensure tracking mechanisms are accurate and operational