Digital Marketing Specialist
Skills
Article WritingFacebook AdsKeyword ResearchPerformance MarketingPossess Strong AnalyticalSemrushScanning Electron Microscopy
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Conduct comprehensive keyword research to identify valuable opportunities for content creation and optimization
- Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic
- Write high-quality articles and web content optimized for SEO
- Plan execute and manage paid advertising campaigns across Google Ads Microsoft Ads and Facebook Ads
- Perform A/B testing to optimize ad performance and improve conversion rates
- Create compelling ad copy that drives engagement and conversions
- Monitor and analyze campaign performance using HubSpot SEMrush Google Analytics and other relevant tools
- Provide regular reports on SEO and paid campaign performance along with actionable insights and recommendations for improvement