Digital Marketing Specialist

Skills
Article WritingFacebook AdsKeyword ResearchPerformance MarketingPossess Strong AnalyticalSemrushScanning Electron Microscopy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in SEO, keyword research, and article writing.
  • Strong understanding of on-page and off-page SEO best practices.
  • Experience in managing paid advertising campaigns on Google Ads, Microsoft Ads, and Facebook Ads.
  • Expertise in A/B testing and ad copy creation.
  • Proficiency in using HubSpot, SEMrush, and Google Analytics.
  • Excellent analytical skills.
  • Strong communication skills.
  • Ability to work effectively in a remote team environment.
  • Track record of achieving measurable results in digital marketing.

Nice to have

  • 3 years experience in Performance Marketing or SEO / SEM.
  • Highly goal-driven.
  • Strong attention to detail.
  • Comfortable dealing with numerical data.

Day to day

  • Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
  • Plan, execute, and manage paid advertising campaigns across Google Ads, Microsoft Ads, and Facebook Ads.
  • Monitor and analyze campaign performance using HubSpot, SEMrush, Google Analytics.