Digital Marketing Specialist
Skills
Article WritingFacebook AdsKeyword ResearchPerformance MarketingPossess Strong AnalyticalSemrushScanning Electron Microscopy
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience in SEO keyword research and article writing
- Strong understanding of on-page and off-page SEO best practices
- Success in managing paid advertising campaigns on Google Ads, Microsoft Ads, and Facebook Ads
- Expertise in A/B testing and ad copy creation
- Proficiency in HubSpot SEMrush and Google Analytics
- Excellent analytical skills and ability to interpret data
- Strong communication skills
- Ability to work effectively in a remote team
- Track record of achieving measurable results and driving growth through digital marketing
Nice to have
- 3 years' experience in Performance Marketing or SEO / SEM
- Highly goal-driven
- Work well in fast-paced environments
- Pay strong attention to detail
- Deliver high-standard work
- Strong analytical skills
- Comfortable with numerical data
Day to day
- Conduct comprehensive keyword research to identify valuable opportunities for content creation and optimization
- Develop and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic
- Write high-quality articles and web content optimized for SEO
- Plan, execute, and manage paid advertising campaigns across Google Ads, Microsoft Ads, and Facebook Ads
- Perform A/B testing to optimize ad performance and improve conversion rates
- Create compelling ad copy that drives engagement and conversions
- Monitor and analyze campaign performance using HubSpot, SEMrush, Google Analytics, and other relevant tools
- Provide regular reports on SEO and paid campaign performance, along with actionable insights and recommendations for improvement