What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least 2 years' experience in PPC campaign management
- Strong hands-on experience across Google Ads Meta and LinkedIn
- Experience covering the full end-to-end PPC process
- Proactive approach with the ability to spot issues early
- Genuine self-starter who takes ownership
- High attention to detail and ability to follow briefs precisely
- Highly numerical with the ability to turn data into a clear story
- Understanding of the goal of driving quality applications not just clicks and impressions
Nice to have
- Recruitment marketing experience
- Working knowledge of Microsoft Advertising
- Experience with TikTok Snapchat Reddit or recruitment platforms
- Familiarity with GA4 Google Tag Manager and Looker Studio
Day to day
- Plan, build and optimise recruitment campaigns across Google Ads Meta and LinkedIn, with exposure to additional paid media platforms depending on the client
- Manage campaigns end to end from research and planning through to reporting and optimisation, taking clear ownership of performance and delivery
- Analyse data to uncover opportunities, improve cost per application and create insight-led reports that explain the 'so what' to clients and stakeholders
- Work closely with Project Managers and the wider Delivery team to keep campaigns on track and ensure clients are kept informed