Digital Marketing Specialist
Skills
AdoptionContinuous ImprovementData AnalyticsDigital AccessibilityLanding PagesManagement SupportMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience managing website content using WordPress or a compatible content management system
- Familiarity with MarTech platforms and UX/UI tools such as Google Analytics Figma SEO tools or CMS
- Working knowledge of digital accessibility standards WCAG and remediation best practices preferred
- Experience supporting digital performance reporting or MarTech operations
- Experience with Marketo for email marketing automation and reporting or a comparable management system
- Analytical and data-driven knowledge with proficiency in reporting dashboards and interpreting performance trends
- Excellent collaboration communication and project management skills
- Ability to work cross-functionally and balance multiple projects with varying timelines and stakeholders
- Minimum of 1-3 years of experience in digital marketing marketing and or a related role
- Minimum of 1-2 years of experience with WordPress
- Experience with website content email campaigns SEO and analytics
- Experience working with accessibility tools or implementing accessibility enhancements is a plus
- Bachelor's degree in marketing digital marketing business advertisement or related field experience required
Nice to have
- detail-oriented
- collaborative
- analytical
- cross-functional
- organized
Day to day
- Manage day-to-day website content updates in WordPress with care and accuracy
- Coordinate website requests and ensure quality assurance for links images and published content
- Support email marketing campaign execution website analytics reporting marketing technology administration and project coordination
Hiring process
- Submit application
- Onsite interviews at Philadelphia office may be required
- Onboarding at Philadelphia office may be required if applicable