Digital Marketing Specialist
Skills
Full-Stack DevelopmentBrandingData AnalysisDigital MarketingEmail MarketingGoogle AdsGraphic Design
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- Proven experience of 3-5 years in digital marketing, data integration, and analytics essential.
- Strong proficiency in Google Ads, Google Analytics, email marketing platforms, and design tools.
- Experience in building and managing data stacks with multiple backend data integrations necessary.
- In-depth expertise in SEO, social media channel management, and marketing.
- Desirable experience in healthcare settings and technical writing proficiency in English.
Nice to have
- Design Proficiency
- Social Media Expertise
Day to day
- Manage and optimize Google Ads campaigns to ensure maximum conversions.
- Create and distribute email marketing materials like newsletters and targeted advertisements.
- Implement Google Analytics to analyze campaign performance and derive insights.
- Develop and oversee a complete data stack integrating multiple backend sources for event-based marketing.
- Design and produce engaging graphics and visuals maintaining Orbis's brand integrity.
- Execute SEO strategies and manage social media marketing to boost online presence and engagement.