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Digital Marketing Specialist
Skills
E-CommerceAdvertisingCampaignsDigital MarketingGoogle AdsGoogle Merchant CenterMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 3 years of hands-on Google Ads Search experience
- Microsoft Ads experience is a plus
- Minimum 1 year of Google Ads Shopping experience including Google Merchant Center setup and management
- Minimum 2 years of hands-on ecommerce marketing experience
- Agency experience highly preferred
- Must have actively managed Google Ads accounts on a daily basis within the last 3 years
- Proven ability to successfully manage multiple accounts and priorities simultaneously
- Strong communication skills with the ability to explain complex strategies and performance metrics in a clear client-friendly manner
- Excellent copywriting grammar and attention to detail
- Ability to thrive in a fast-paced high-accountability environment
- Strong organizational time management and prioritization skills
- Self-starter with a proactive mindset and strong problem-solving abilities
- Demonstrated leadership mindset with the ability to take ownership of projects and initiatives
- Strategic thinker who can also execute tactically and efficiently
- Positive team player who contributes to collaboration and overall team success
Nice to have
- Proactive
- Detail-oriented
- Strategic
- Client-focused
- Collaborative
- Self-starter
Day to day
- Develop, manage, and optimize Google and Bing paid search and shopping campaigns for automotive ecommerce clients.
- Monitor campaign pacing and adjust spend to improve budget efficiency and performance.
- Create reports, interpret key metrics, and provide actionable recommendations to improve ROI and support client success.
- Interact with dealership clients, manage expectations, and coordinate multiple accounts in a fast-paced agency environment.