Digital Marketing Specialist

Skills

Ad ServingCross-Team CollaborationDigital MarketingDigital StrategyEmail MarketingMarketing AnalyticsMarketing Automation

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

Bachelor’s degree required
Experience in digital marketing for technical products
Experience with MarTech tools like Marketo, Salesforce
Experience with reporting and analytics
Experience with GA4, PPC, CMS, Wordpress
Ability to travel 20% of the time, domestic and international

Nice to have

Marketo Certification a plus
Passion for the ocean and climate science

Day to day

Execute demand generation and growth marketing strategy
Leverage digital channels to drive qualified leads
Communicate with customers to drive awareness and consideration
Optimize digital tools and systems to drive growth
Develop web content and execute all web updates
Own execution of email campaigns
Execute CRM marketing campaigns
Optimize web presence for SEO and implement paid search campaigns
Own daily operation and interaction with MarTech solutions
Collaborate with other members of the marketing team

Hiring process

Open for a minimum of five days

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Sea-Bird Scientific exists to help scientists know the world — and shape policy that changes it for the better. As one of the global leaders in oceanographic instrumentation, our customers work on the leading-edge of ocean science. Their results break the frontiers of what we know about natural waters and contribute to our understanding of climate change, ecosystem health, and more. Ranging from optical sensors to observational systems, we possess an expansive portfolio of accurate instrumentation that ensures we are powering science-based decisions, for a better ocean.

Benefits

Benefits starting day 1 including medical dental vision 401k with company match
Annual Performance-Based Bonuses
Career coaching and development opportunities
Flexible Paid Time Off

Values

Protecting water, the most valuable resource, and driving sustainability is very close to our hearts. You will be part of a flexible, family friendly organization that cares about its people just as it cares about the environment.