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Digital Marketing Specialist

Skills
AnalyticsApp StoreCustomer ExperienceData AnalyticsDigital MarketingLanding PagesManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3 years of experience in lifecycle marketing and growth marketing
  • Experience managing paid ads email marketing and marketing automation platforms
  • Strong analytical mindset with the ability to connect marketing activities to customer behavior and ROI
  • Experience managing marketing projects and timelines independently
  • Excellent communication and collaboration skills

Nice to have

  • Independent
  • Analytical
  • Cross-functional
  • Detail-oriented
  • Proactive

Day to day

  • Own and optimize lifecycle marketing campaigns across email and in-product messaging to improve activation engagement and retention.
  • Plan and execute growth initiatives across acquisition channels paid ads app listing optimization website content and landing pages to increase conversion and customer lifetime value.
  • Create help center articles FAQs onboarding guides and marketing content while improving workflows automation and cross-functional execution.

Hiring process

  • Intro conversation with HR Manager
  • Conversation with Director of Retention and Product Marketing
  • Conversation with Co-Founder
  • Final in-person interview at a Zenpire office or hub