RRemoteville
Proactis logoProactis

Digital Marketing Specialist - SEO

Skills
Ad ServingContent DeliveryContent StrategyDigital MarketingKeyword AnalysisMarketing StrategyPaid Media Advertising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Conduct keyword analysis and SERP analysis to optimize rankings, organic traffic and click-through rates.
  • Develop and implement SEO strategies to improve organic lead generation and SAL conversion rates.
  • Optimize on-page and off-page elements including domain authority, backlink profiles and technical SEO.
  • Create and manage content plans, brief content requirements, and oversee translation processes.
  • Collaborate with the digital marketing team and Field Marketing to optimize paid media activities.

Nice to have

  • Highly motivated and results driven
  • Commercially/pipeline focused
  • Collaborative team player
  • Confident and self-starting
  • Creative and able to think outside the box
  • Data driven and analytical mindset

Day to day

  • Plan and deliver international digital marketing initiatives across all markets serviced by Proactis.
  • Lead growth of Proactis’ organic visibility across core and peripheral search terms.
  • Support Paid Media activities across Search, Display and LinkedIn to generate hot and warm leads.