Digital Marketing Strategist
Skills
AdvertisingAnalytical SkillsCampaignsCarouselsDecision-MakingInstagramPaid Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven hands-on experience running paid social campaigns
- Meta Ads Manager experience is essential
- Strong eye for design and creative briefing skills
- Analytical mindset with confidence reading performance data
- Eagerness to learn and experiment with AI tools
- Self-starter attitude with ownership of outcomes
- Based in the UK or US East Coast for timezone alignment
Nice to have
- Driven
- Hands-on
- Analytical
- Self-starter
- Growth-minded
Day to day
- Plan, launch, and optimise paid social campaigns across Meta, LinkedIn, TikTok, and emerging platforms.
- Manage budgets carefully while driving strong performance against ROAS, CPL, and CPA targets.
- Design or direct persuasive ad creatives and run A/B tests to improve copy, audiences, and results.
- Analyse campaign data and report clear actionable insights to help scale paid media performance.
- Stay current with platform changes and integrate AI tools to work faster and smarter.