Remote Digital Media Buyer Job in Miami, FL Policybind

Who you are

• Minimum of 3-5 years of experience as a Media Buyer or Assistant Media Buyer
• Strong knowledge of digital media channels and advertising platforms
• Experience with programmatic buying and RTB (Real-Time Bidding)
• Familiarity with performance marketing and CPA (Cost Per Action) campaigns
• Knowledge of SEO SEM and PPC advertising
• Understanding of regulatory requirements in the insurance industry
• Proficiency with CRM systems particularly Salesforce
• Proficiency in media buying software and tools
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneouslyData-Driven Decision Making
• Excellent negotiation and communication skills
• Strong organizational skills and attention to detail
• Excellent verbal and written communication skills
• Ability to present complex information clearly and concisely
• Strong strategic planning abilities with a focus on long-term goals and continuous improvement
• Exceptional problem-solving abilities with a solutions-driven mindset

What the job involves

• Develop and implement effective media buying strategies that align with the company’s marketing goals and target audience
• Manage and allocate media budgets efficiently to maximize ROI while staying within budget constraints
• Execute media buying campaigns across various digital channels including display social media search and video advertising
• Conduct thorough market research to identify trends competitive analysis and opportunities for media placements
• Negotiate rates terms and contracts with media vendors and platforms to secure the best possible deals
• Track and analyze the performance of media campaigns making data-driven decisions to optimize results
• Generate detailed reports on media buying activities campaign performance and ROI providing insights and recommendations for improvement
• Work closely with the marketing creative and analytics teams to ensure cohesive and effective media campaigns
• Ensure all media buying activities comply with industry regulations and company policies