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Digital Media Buyer
Skills
CampaignsData-Driven Decision MakingMedia BuyingMedia PlanningPay Per ClickPerformance MarketingProgrammatic Media Buying
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum of 3-5 years of experience as a Media Buyer or Assistant Media Buyer
- Strong knowledge of digital media channels and advertising platforms
- Experience with programmatic buying and RTB (Real-Time Bidding)
- Familiarity with performance marketing and CPA (Cost Per Action) campaigns
- Knowledge of SEO SEM and PPC advertising
- Understanding of regulatory requirements in the insurance industry
- Proficiency with CRM systems particularly Salesforce
- Proficiency in media buying software and tools
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneouslyData-Driven Decision Making
- Excellent negotiation and communication skills
- Strong organizational skills and attention to detail
- Excellent verbal and written communication skills
- Ability to present complex information clearly and concisely
- Strong strategic planning abilities with a focus on long-term goals and continuous improvement
- Exceptional problem-solving abilities with a solutions-driven mindset
Day to day
- Develop and implement effective media buying strategies that align with the company’s marketing goals and target audience
- Manage and allocate media budgets efficiently to maximize ROI while staying within budget constraints
- Execute media buying campaigns across various digital channels including display social media search and video advertising
- Conduct thorough market research to identify trends competitive analysis and opportunities for media placements
- Negotiate rates terms and contracts with media vendors and platforms to secure the best possible deals
- Track and analyze the performance of media campaigns making data-driven decisions to optimize results
- Generate detailed reports on media buying activities campaign performance and ROI providing insights and recommendations for improvement
- Work closely with the marketing creative and analytics teams to ensure cohesive and effective media campaigns
- Ensure all media buying activities comply with industry regulations and company policies