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Digital Media Specialist

Skills
Google AdsLinkedin Campaign ManagerPaid Media AdvertisingPaid Media StrategyPaid Search CampaignsPaid Search StrategyPaid Social Media
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Notable experience managing a significant paid marketing budget, managing ads and driving leads.
  • Ability to communicate confidently and work collaboratively with the wider team to set strategy and achieve KPIs.
  • Experience adapting budget and strategy across different regions.
  • Comfortable using various tools such as Google Ads, LinkedIn Campaign Manager, and other digital media channels.
  • Based in the UK with full UK right to work.
  • Sponsorship is not available.

Day to day

  • Managing the paid digital media budget to generate leads through whitepaper downloads, demo requests and data capture across LinkedIn, Search and Display.
  • Identifying optimisation opportunities and reporting on results using a working knowledge of B2B lead generation.
  • Developing and owning specific paid media strategies for individual regions and reporting on their success while working closely with international marketing managers.