Digital Media Specialist
Skills
Google AdsLinkedin Campaign ManagerPaid Media AdvertisingPaid Media StrategyPaid Search CampaignsPaid Search StrategyPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Notable experience managing a significant paid marketing budget, managing ads and driving leads.
- Ability to communicate confidently and work collaboratively with the wider team to set strategy and achieve KPIs.
- Experience adapting budget and strategy across different regions.
- Comfortable using various tools such as Google Ads, LinkedIn Campaign Manager, and other digital media channels.
- Based in the UK with full UK right to work.
- Sponsorship is not available.
Day to day
- Managing the paid digital media budget to generate leads through whitepaper downloads, demo requests and data capture across LinkedIn, Search and Display.
- Identifying optimisation opportunities and reporting on results using a working knowledge of B2B lead generation.
- Developing and owning specific paid media strategies for individual regions and reporting on their success while working closely with international marketing managers.
