Digital Performance Manager

Day to day

• Overall Management and Delivery of Performance Marketing: Oversee strategy execution and performance of paid marketing initiatives across the defined Online Sales channels.
• For the brands available on two or more platforms develop and own Online omni-channel Paid Media strategies (incl brand/platform specific ROAS targets) together with the channel owners and central marketing teams. Ensure best possible Paid Media budget allocation.
• Drive traffic to the relevant DTC brands' websites using paid marketing channels with a focus on acquiring new customers
• Develop and deploy channel specific paid media strategy/tactics to maximize paid media performance on the relevant eTail platforms.
• Assist in the development and ensure excellent performance of the Ecommerce business by working with key stakeholders and external digital agencies.
• Ensure that we are at the forefront of new paid activity trends and that we are at the forefront of latest technology platforms and paid media techniques.
• Own the relationship with our external digital partners always ensuring that they perform according to expectations. Proactively investigate new agency partners when/if necessary.
• Prepare and brief new campaigns to external digital partners ensuring all digital assets are provided for successful campaign execution.
• Assist in achieving total Online and platform specific sales targets on a seasonal and annual basis and identify additional stretch initiatives.
• Own the paid media intelligence and analytics for the Online team providing insights for effective planning and competitor benchmarking.
• Analyze the consumer base including demographics and purchasing behavior monitoring trends and identifying insights for future sales growth.
• Own and report all relevant Paid Media KPIs across relevant channels.
• Manage & collaborate with the channel heads and online director on forecasting/planning the Online paid media budget and relevant reporting.
• Manage the paid media budget effectively.
• Manage agency/ media specific budgets incl raising of POs.
• Apportion budget to paid activity considering current campaign effectiveness acquisition strategy country strategy and overall DTC strategy for UK & International Markets.
• Work with the channel heads and Online Director on forecast paid performance for the next 3 financial years and propose budget accordingly.