Digital PR Specialist

Skills
Contact ListsCritical ThinkingDigital MarketingMedia TrendsMicrosoft WordSearch Engine OptimizationSocial Media Content Creation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in communications marketing or related field
  • 1-2+ years experience in media relations and social media
  • Proven experience creating social media content
  • Successful experience pitching media and earning coverage
  • Strong written and verbal communication skills
  • Organized with strong time-management skills
  • Proficient in Microsoft Word Excel and PowerPoint
  • Ability to work well independently and in teams
  • Solid critical thinking skills

Nice to have

  • Fast-working
  • Results-driven
  • Competitive
  • Positive
  • Proactive
  • Relationship-building

Day to day

  • Support digital PR initiatives through research outreach and performance reporting
  • Build targeted media contact lists and draft compelling outreach to journalists bloggers influencers and communities
  • Execute Reddit and social strategies monitor trends collaborate cross-functionally and optimize campaigns using analytics