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Digital PR Specialist
Skills
Acquisition CampaignsCommunity EngagementCraftsEarned MediaLink BuildingMotorsSales Presentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience with link building and digital PR outreach
- Strong relationship building and personalized pitching skills
- Understanding of brand mentions citations and AI visibility
- Ability to use AI tools and build efficient workflows
- Comfort with data reporting and performance analysis
- Self-directed account management and prioritization
- Interest in B2B software and organic growth
Nice to have
- Curious
- Resourceful
- Analytical
- Self-directed
- Collaborative
Day to day
- Plan and execute link acquisition and digital PR campaigns that build authority across search engines and AI platforms
- Pitch journalists bloggers podcast hosts and community voices to earn coverage brand mentions and backlinks
- Develop Reddit engagement strategies and distribute original research to drive credible earned media results
- Collaborate with Outreach Creative and On-Page teams to align campaigns assets and priorities
- Track performance analyze outcomes and refine outreach based on what works
Hiring process
- Submit application
- Complete assessment using passcode digitalpr26
- Interview process with the team