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Digital PR Specialist

Skills
Earned MediaJournalismMarketingMedia RelationsOutletsProfessional ServicesSales Presentations
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2 to 4 years of experience in Digital PR or Media Relations
  • Proven ability to secure placements in reputable publications
  • Experience earning backlinks through media coverage
  • Strong understanding of positioning clients as subject matter experts
  • Ability to work within tight deadlines on timely news opportunities
  • Existing journalist relationships or proven ability to build them
  • Experience with law firms or professional services firms preferred
  • Strong writing and editing skills
  • Highly organized and able to manage multiple campaigns
  • Working knowledge of Qwoted HARO MuckRack Pitchbox or Buzzstream
  • Working knowledge of how earned media supports SEO and GEO growth
  • Bachelor’s degree in Public Relations Communications Journalism Marketing or related field preferred
  • Background in journalism is a plus

Nice to have

  • Credible
  • Timely
  • Strategic
  • Highly organized
  • Relationship-driven
  • Detail-oriented

Day to day

  • Build and maintain targeted media lists across legal business news and industry publications.
  • Develop relationships with journalists editors and contributors to earn credible media coverage.
  • Write tailored pitches press releases and expert commentary that strengthen brand visibility and support SEO goals.

Hiring process

  • Human Resume Review
  • One-Way Video Interview
  • Live Zoom Interview