Digital Strategist

Skills
Software As A ServiceContextCustomer ExperienceDigital Marketing ChannelsDigital StrategyHealthcareLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree
  • 5+ years of experience in digital marketing digital strategy customer experience or related role
  • Proven track record in B2B and SaaS marketing environments
  • Required healthcare industry experience preferred
  • Broad understanding of SEO paid media social email web content analytics and CRO
  • Ability to translate complex quantitative and qualitative data into strategic recommendations
  • Excellent communication presentation and cross-functional project management skills
  • Curiosity about emerging digital trends and AI capabilities
  • Ability to travel domestically 10-15%

Nice to have

  • Curious
  • Strategic
  • Analytical
  • Cross-functional
  • Data-driven

Day to day

  • Evaluate and optimize customer journeys across the website, external content, and media channels
  • Translate analytics heatmaps A/B test results and specialist input into actionable digital strategy
  • Partner with cross-functional teams to improve site architecture landing pages personalization and conversion paths
  • Build KPI frameworks ROI measurement plans and testing roadmaps to drive measurable growth

Hiring process

  • Formal interview process via ModMed email communications