Digital Strategist
Skills
Software As A ServiceContextCustomer ExperienceDigital Marketing ChannelsDigital StrategyHealthcareLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree
- 5+ years of experience in digital marketing digital strategy customer experience or related role
- Proven track record in B2B and SaaS marketing environments
- Required healthcare industry experience preferred
- Broad understanding of SEO paid media social email web content analytics and CRO
- Ability to translate complex quantitative and qualitative data into strategic recommendations
- Excellent communication presentation and cross-functional project management skills
- Curiosity about emerging digital trends and AI capabilities
- Ability to travel domestically 10-15%
Nice to have
- Curious
- Strategic
- Analytical
- Cross-functional
- Data-driven
Day to day
- Evaluate and optimize customer journeys across the website, external content, and media channels
- Translate analytics heatmaps A/B test results and specialist input into actionable digital strategy
- Partner with cross-functional teams to improve site architecture landing pages personalization and conversion paths
- Build KPI frameworks ROI measurement plans and testing roadmaps to drive measurable growth
Hiring process
- Formal interview process via ModMed email communications
