Digital Strategy/CRM & GEO Lead
Skills
Digital MarketingDigital StrategyExecutive VisibilityMarketing StrategyMotorsOptimizationPresentations
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience leading digital strategy across integrated channels including GEO/CRM and growth marketing
- Strong understanding of lifecycle marketing customer journeys campaign architecture and performance-driven digital strategy
- Hands-on experience reviewing performance data extracting actionable insights and translating analytics into strategic recommendations
- Familiarity with Adobe Analytics Adobe Journey Optimizer and Customer Journey Analytics
- Ability to confidently lead senior-level client conversations and present strategic recommendations
- Experience partnering cross-functionally with Paid Media Creative Account and technical teams
- Comfortable operating as both a strategic lead and individual contributor
- Strong organizational and prioritization skills with the ability to manage multiple workstreams
Nice to have
- Executive presence
- Hands-on mindset
- Cross-functional collaborator
- Strong prioritization
- Client-facing confidence
Day to day
- Own CRM and Generative Engine Optimization strategy and execution across multiple client accounts, building roadmaps, conducting audits, and turning insights into practical recommendations.
- Develop integrated digital growth strategies that improve discoverability, customer acquisition, and business performance while supporting broader marketing initiatives.
- Translate analytics into clear reporting and client-ready presentations, collaborate cross-functionally, and lead senior conversations with confidence and executive presence.