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Direct Response Copywriter & CRO

Skills
AdvertisingAdvertorialsAnalytical SkillsDTCOptimizationPresentationsResearch Skills
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2+ years of hands-on CRO work
  • Working knowledge of A/B testing methodology including sample size statistical significance and test prioritization
  • Familiarity with DTC testing and analytics concepts such as CVR AOV LTV CPA heatmaps and session recordings
  • Hands-on ability to research products and audiences to identify pain points and unique selling propositions
  • Exceptional range from punchy headlines to long-form persuasive narratives
  • Reliable deadline-driven and a proactive communicator

Nice to have

  • Obsessive focus
  • High accountability
  • Proactive communicator
  • Results-driven
  • Fast mover

Day to day

  • Own the full post-click funnel from advertorial to sales page checkout and upsells
  • Write persuasive advertorials and pre-sale pages using proven direct response frameworks
  • Audit live funnels identify friction run tests and iterate copy offer structure and page experience to lift conversion and revenue