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Direct Response Copywriter
Skills
AdvertisingCampaignsCopywritingDTCDietary SupplementsDirect Response MarketingLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of direct response copywriting experience in DTC brands
- Experience in health wellness or supplements niches
- Proven ability to improve conversion rates ROI and campaign effectiveness
- Strong portfolio of long form and short form copy for Facebook ads landing pages and listicles
- Proven research framework for identifying psychological triggers messages and angles
- Experience using customer interviews surveys reviews and forum copymining
- Strong collaborative skills across cross-functional teams
- Experience using AI tools like ChatGPT and Claude for research and copy production
Nice to have
- Strategic
- Creative
- Data-driven
- Collaborative
- Detail-oriented
Day to day
- Craft persuasive direct response copy across advertorials landing pages upsells cross-sells static ads and video ads for health and wellness supplements
- Identify funnel gaps and optimize messaging to improve conversion rates ROAS and LTV through testing and data-driven iteration
- Develop fresh hooks stories arguments claims and CTAs while maintaining compliance-safe messaging and brand consistency