RRemoteville
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Direct Response Marketing Specialist

Skills
Conversion OptimizationCopywritingCreative IdeationDirect Response MarketingDirect Response TelevisionFinancial ServicesLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Generate unique, high-impact direct response ideas.
  • Collaborate with media buyers and social media teams.
  • Write compelling, direct-response ad copy for Meta and YouTube.
  • Develop high-performing video scripts for direct-response Meta and YouTube ads.
  • Analyze creative performance data to inform and improve ideation and execution.
  • Streamline the creative process.
  • Understand marketing funnel dynamics.
  • Write effective copy for landing pages.
  • Lead and motivate the creative team.
  • Possess strong computer and media software skills.
  • Utilize strong written and verbal communication skills.
  • Hold a Bachelor’s degree or higher in Marketing or related field.
  • Possess a minimum of 10 years of marketing experience.
  • Have at least 5 years of experience as a Creative Lead or Senior Copywriter in direct response marketing.
  • Have a minimum of 3 years of experience in the SaaS industry.
  • Proven track record of developing concise, persuasive VSL scripts.
  • Experience creating and testing various VSL formats.
  • Preferred experience in direct-response high-ticket coaching, course, consulting, marketing agency industry, or high-ticket SaaS.

Nice to have

  • Visionary
  • Innovative
  • Strategic
  • Collaborative
  • Inclusive
  • Multitalented

Day to day

  • Lead the ideation process, working closely with media buyers and creative teams to bring breakthrough concepts to life.
  • Create compelling ad copy, optimize performance, and develop engaging visuals across platforms like Meta, YouTube, and marketing funnels.
  • Craft high-performing financial direct-response ad copy, video scripts, and video sales letter (VSL) scripts, focusing on maximizing engagement and conversions.
  • Contribute to meaningful projects and impact the future of algorithmic investing by collaborating with diverse and talented individuals at Nurp.