Remote Director, Acquisition Marketing Job in London, UK ClassPass

Who you are

• 7+ years of marketing experience in B2B companies
• Marketplace, subscription business or SaaS experience is a plus
• Demonstrated experience building and developing teams in a fast-paced dynamic environment
• Hands-on experience running paid media: Facebook, Instagram, Twitter, TikTok, Google Ads, and Apple Ads
• Very strong knowledge of data analytics and tools: Google Analytics, Tableau, SQL, Excel
• Experience with marketing attribution and updates as marketing strategies change
• Experience in planning & executing marketing channel strategies and advertising campaigns
• Experience in budget management and data-driven decision making
• Excellent communicator across all levels of the organization

What the job involves

• Develop and execute a comprehensive marketing strategy for ClassPass's B2B business
• Drive acquisition of fitness, spa, and salon partners to expand the ClassPass marketplace
• Drive growth in corporations purchasing subsidized ClassPass memberships as an employee benefit, and drive adoption among employees at corporate clients
• Drive qualified business leads through a range of paid and organic channels + ABX strategies to our Sales team
• Optimize the inbound funnel by implementing strategies to improve lead generation, conversion rates, and overall funnel efficiency via data-driven insights and rapid A/B tests

Application process

• Not Specified