Director, Brand Influence, Advocacy & AI Discovery
Skills
Software As A ServiceAdoptionBrand DesignCalendlyCommunity EngagementCustomer MarketingCustomer Success
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 12+ years of experience in Brand Marketing Customer Marketing Community Product Marketing Growth Marketing or Customer Advocacy
- Experience building and scaling advocacy or community programs within a B2B SaaS organization
- Strong understanding of Product-Led Growth and customer-led growth strategies
- Experience building programs from 0→1 while scaling mature functions
- Exceptional cross-functional leadership and executive communication skills
- Strong analytical mindset with experience defining KPIs and measuring business impact
Nice to have
- High-growth B2B SaaS experience
- AI search ecosystem knowledge
- Creator ecosystem familiarity
- Third-party trust signal expertise
Day to day
- Define and execute a long-term customer advocacy and AI discovery strategy that grows trust and discoverability for Calendly.
- Own and scale social media and PR/Communications channels while building advocacy programs across reviews references testimonials ambassadors speakers referrals and creator partnerships.
- Lead cross-functional initiatives that turn customer success into digital assets and improve visibility across AI discovery platforms review sites communities and partner ecosystems.
- Coach and develop a team while measuring performance with traditional channel metrics and emerging AI discovery indicators.