Remote Director Brand Media & Performance Social Job in United States Neiman Marcus Group

Who you are

• Bachelor’s Degree in Marketing Media Communications or Business or related field required
• 8+ years of experience in integrated media and social strategies with ad agency background as a major plus
• 5+ years experience in performance social with emphasis on platforms like Meta Youtube TikTok and Pinterest
• Deep knowledge of media planning and buying for diverse channels including TV/CTV/OTT programmatic and paid social
• Excellent leadership skills with experience in team management and cross-functional collaboration
• Strong familiarity with media and consumer privacy practices
• Experience with customer data platforms and audience activation

Desirables

• Excel
• Leadership
• Analytics
• Project Management
• Media Buying
• Strategic Planning
• Paid Social Expertise
• Consumer Privacy Knowledge

What the job involves

• Play a thought leadership role in overall planning execution and maintenance of brand media and performance social strategy
• Drive growth and foster innovation by identifying key gaps and challenges providing strategies and tactics and implementing solutions
• Oversee the agency relationship for brand and coop media and performance social
• Oversee mentor and grow a team across Brand/Coop and Performance Social
• Understand and exploit intersection between paid social and traditional brand media to drive exposure brand awareness and customer acquisition efficiently
• Collaborate and develop comprehensive Performance Social marketing plans aligned with company goals
• Develop brand media briefs and RFP process with vendors
• Lead audience planning and maintain a centralized view of cross-channel audience segments insights and reporting
• Continuously evaluate our KPI framework vs role of channel to enable effective measurement
• Own the media learning agenda ensuring all tagging and measurement infrastructure is implemented properly