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Director Brand Media & Performance Social
Skills
Boolean LogicConsumer PrivacyData PrivacyDirect MailPaid ContentPaid Media AdvertisingPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s Degree in Marketing Media Communications or Business or related field required
- 8+ years of experience in integrated media and social strategies with ad agency background as a major plus
- 5+ years experience in performance social with emphasis on platforms like Meta Youtube TikTok and Pinterest
- Deep knowledge of media planning and buying for diverse channels including TV/CTV/OTT programmatic and paid social
- Excellent leadership skills with experience in team management and cross-functional collaboration
- Strong familiarity with media and consumer privacy practices
- Experience with customer data platforms and audience activation
Nice to have
- Excel
- Leadership
- Analytics
- Project Management
- Media Buying
- Strategic Planning
- Paid Social Expertise
- Consumer Privacy Knowledge
Day to day
- Play a thought leadership role in overall planning execution and maintenance of brand media and performance social strategy
- Drive growth and foster innovation by identifying key gaps and challenges providing strategies and tactics and implementing solutions
- Oversee the agency relationship for brand and coop media and performance social
- Oversee mentor and grow a team across Brand/Coop and Performance Social
- Understand and exploit intersection between paid social and traditional brand media to drive exposure brand awareness and customer acquisition efficiently
- Collaborate and develop comprehensive Performance Social marketing plans aligned with company goals
- Develop brand media briefs and RFP process with vendors
- Lead audience planning and maintain a centralized view of cross-channel audience segments insights and reporting
- Continuously evaluate our KPI framework vs role of channel to enable effective measurement
- Own the media learning agenda ensuring all tagging and measurement infrastructure is implemented properly